By Daniela Dávila The recent case of the Wirkin bag (Walmart-Birkin), sold through Walmart’s digital platform, has reignited the debate surrounding the normalization of piracy in fashion and the impact…
By Marco Tena When a trademark holder receives an office action from the Mexican Patent and Trademark Office (IMPI) in the context of an international registration, it is critical to…
As of January 2025, Marco Antonio Tena López will assume the position of Director of the Intellectual Property Area at Vega, Guerrero & Asociados. Marco Antonio will lead the firm's…
By Marco Tena The isolated thesis issued by a Collegiate Circuit Court in administrative matters, identified with digital registration number 2023043, addresses a fundamental issue in intellectual property law in…
By Marco Tena In July of this year 2024, Deputy Margarita García García, from the parliamentary group of the Partido del Trabajo, presented a proposal to amend several provisions and…
By Marco Tena In Mexico, the phenomenon of " Trademark Squatters " continues to represent a significant challenge for foreign companies that are relatively famous but not necessarily seeking to…
By Marco Tena On October 24 of this year, 2024, the Declaration of Protection of the Geographical Indication "Chicle Maya de Quintana Roo y Campeche" was published in the Official…
By Marco Tena In Mexico, trademarks represent a strategic asset for companies. However, obtaining registration is not enough to ensure protection. To maintain its validity, it is necessary to use…
By Marco Tena In the digital age, domain names are as valuable as traditional brands. They are often the first point of contact between a company and its customers. But…
By Marco Tena Intellectual property (IP) is essential to protect the unique elements of the Olympic Games, such as the Olympic rings, emblems, flag, torch and anthem. These protections ensure…
